Press Release

Exilim Pro P 600 a Six Mega Pixel Camera by CASIO

Casio India is a wholly owned Indian subsidiary of the $6-billion Japanese consumer electronics giant, Casio Computer Company.

Casio India, which is the second largest player in the Indian digital cameras market in value terms, has also set a target of achieving at least 25 per cent share in the domestic market.

Indian digital cameras market reached a size of Rs 120 crore last year, recording a growth of more than 80 per cent over the previous year. Expecting the market size to double this year, Casio India plans to increase its share in the country to 25 per cent by the year-end from the current level of around 17 per cent.

Digital cameras currently contribute around 15 per cent to the company\\\\\\\'s turnover. Casio India expects to increase the contribution of digital cameras to 25 per cent of the total turnover by next year. The current turnover stands at Rs 45 crore.

The product portfolio of Casio India currently includes digital cameras, wrist watches, clocks, wide range of calculators, hand-held, desk top, scientific and graphic, digital diaries, pocket viewers and electronic musical instruments.

Company has also drawn up plans to increase the market share of its wrist watches segment to 5 per cent in the next couple of years from the current level of below 1 per cent.

Company aims to provide the latest technology products at affordable prices. Casio India simultaneously launch the products in India as soon as they are launched worldwide. For the digital cameras, Casio India is planning a communication strategy that includes the electronic media also.